We are Icon.
Icon is a media relations firm offering traditional publicity campaigns and communications consulting for brands, authors, entertainment, celebrity personalities, and nonprofits within the realm of faith, family and justice.
Collectively, our team has orchestrated publicity campaigns for more than 100 New York Times, USA Today, and Wall Street Journal national bestsellers, hundreds of faith-based bestsellers, national events and launched three of the top ten faith-based films in history.
We are proud to be a women-owned business and we love giving back. Ten percent of Icon’s revenue goes to causes that provide safe, sustainable employment for women around the globe, fight to abolish human trafficking, and work to meet the growing hunger crisis in rural America.
Media Relations
Icon helps organizations, authors and brands build and maintain positive relationships with journalists and media outlets, which can result in increased brand exposure and credibility. Effective media relations can help navigate crises, and manage a brand’s reputation in the public eye. Icon assists clients in building targeted campaigns to meet media goals and objectives.
Publishing Consulting
Our executives have more than 35 years of experience in publishing. With more than 20 years spent working in-house at top publishers like HarperCollins and Hachette Book Group, we know the publishing process from start to finish. We’ll share the behind-the-scenes of publishing: how the process works, navigating timelines, communication tips to achieve your desired results, guidance on everything you must-do’s, being honest about what you should never do, and much more.
Earned Media Placements
Earned media includes outreach to a variety of media outlets including podcasts, online and national television programs to book interviews, coordinate articles, excerpts and op-ed placements. Through long-standing relationships with journalists and producers, our team secures media opportunities that actually move the needle for our clients.
Crisis Communications
Virtually every organization and ministry of any size will routinely deal with small incidents. But incidents that significantly threaten or jeopardize your ability to carry out your mission are defined as a crisis. In a crisis, everything communicates and every word counts. Icon has come alongside a variety of high profile clients to advise and assist them in communicating during sensitive seasons and transitions. We can help navigate these challenging situations with confidentiality, by employing strategic initiatives tailored to your unique scenario.
Podcast Tours
Podcasts are a “go-to” avenue for promotion, giving you the ability to laser focus your time and resources to a distinct audience. Targeting your key demographic through a robust podcast tour is one of the most impactful strategies you can employ. Icon has personal relationships with more than 500 podcasters spanning a variety of genres.
Strategic Plans for Self-Published Authors:
Whether you are new to publishing or a seasoned veteran, the publicity side of the process can seem overwhelming to tackle on your own without the power of a big publishing machine behind you. Icon has come alongside many self-published authors with great success, using publicity to increase your visibility and reach potential readers. Developing and implementing a comprehensive publicity plan that targets your desired audience and showcases your unique selling points is key and will help you stand out in a very crowded market.
Media Materials + Writing
Icon’s team of seasoned writers develop strategic pitch materials and press kits with the media’s needs in mind. This includes press releases, in depth biographies, and suggested interview questions, as well as drafting Op-Eds using your topics and tone, for national media placement.
Local Media Tours
For brands with a local message or event; includes earned media opportunities within a single local market, including online, print and broadcast coverage.
“Working with Icon has been a dream. They are personable, professional, efficient and connected. Book launches can be a beast, but Icon’s expertise in the PR industry made the process smooth and enjoyable.”
— LISA BEVERE, NEW YORK TIMES BESTSELLING AUTHOR
